Homework - Production, Distribution, Exchange/Exhibition

1&2) Production 
Production involves the creation of the media product and is the responsibility of the production company - the label at the bottom of the chain.
- This includes all post production, production and post production processes.
- Before that, the writer/artist/producer must find finance for an album - which may come from a parent (umbrella) corporation.

Distribution
- Record labels are responsible for prints and marketing.
PRINT - Produces physical copies of an album for release and finding the exhibitors/retailers to sell the album.
MARKETING - raising audience awareness and anticipation of a new release.
A distributor may:
- Be part of the same parent company as the production company.
- Have a long term arrangement with a production company and provide financial assistance for many of their productions.
- Provide financial assistance for a single track/ album by that production company/record label.
-Acquire a record after it has completed production.

Exhibition
Exhibition has taken many forms:
HOME - the distributor is paid by the company who is selling the media. eg. HMV
iTunes - Amazon - Spotify - YouTube 
- An album is often exhibited through non-profitable means. This is how institutions encourage their audiences to buy their media eg. adverts, radio, tv, music videos.

3&4.)





5.)



Production:

Distribution and Marketing:

Exchange: