Madeon

Homework - Production, Distribution, Exchange/Exhibition

1&2) Production 
Production involves the creation of the media product and is the responsibility of the production company - the label at the bottom of the chain.
- This includes all post production, production and post production processes.
- Before that, the writer/artist/producer must find finance for an album - which may come from a parent (umbrella) corporation.

Distribution
- Record labels are responsible for prints and marketing.
PRINT - Produces physical copies of an album for release and finding the exhibitors/retailers to sell the album.
MARKETING - raising audience awareness and anticipation of a new release.
A distributor may:
- Be part of the same parent company as the production company.
- Have a long term arrangement with a production company and provide financial assistance for many of their productions.
- Provide financial assistance for a single track/ album by that production company/record label.
-Acquire a record after it has completed production.

Exhibition
Exhibition has taken many forms:
HOME - the distributor is paid by the company who is selling the media. eg. HMV
iTunes - Amazon - Spotify - YouTube 
- An album is often exhibited through non-profitable means. This is how institutions encourage their audiences to buy their media eg. adverts, radio, tv, music videos.

3&4.)





5.)



Production:

Distribution and Marketing:

Exchange:

The Gang - Pitch

Representation of social class – Merlin, Abbey Boutell.

Representation of social class – Merlin.

At first you see Merlin snooping around in a castle like building, when he enters the room there are close ups on him and the objects he is looking at to show some significance to the audience, by the way he is dressed and the surroundings around him you can tell he is not supposed to be there. He is of lower class as when he is found by a woman their clothing is different, she is fitted with an elegant dress where as he is dressed in what looks like rags. There is shot revers shot used in the conversation between the woman and Merlin, this could be used to show conflict of the conversation as she is the one questioning him as to what he is doing. As he leaves there is a wide shot of him walking down the steps of the large building this then shows his lower class as the few people walking around him are dressed in more elegant things, it also shows the space in which the owner of the building has making him look like he is less than them. The music throughout is somewhat mysterious as you’re not sure what he is doing there as it is quite apparent that he is not supposed to be there, the footsteps that approach in the background echo which contributes to the mass space around him. The cuts used are more slow pace as it’s not an upbeat scene, they flow into one another to make the shots cleaner and so that the pace and story is not lost.

As Merlin is walking the scene changes to what looks like a village, this village is run down the buildings have bit missing and its set up as a market, you can see by those in the background that is this more of a setting for Merlin as they are dressed similarly to he is. Social class is shown by it being set in a farm like environment with having farm animal sound in the background as well as market stools and hay. This is clearly somewhat of a lower class setting to the castle as the appearance and sounds are much different, the footsteps are not heard whereas in the castle you can hear the echo of footsteps, it shows that they live more like animals than those of higher class, the housing layout is much different from those in the castle.

As Merlin is in this setting he is spoken to by someone that looks like a knight, this is showing through the clothing he wears, he wears a suit of armour whereas Merlin is still just in rags. This knights power is shown by having him in a group of other soldiers the composition of this shows that he is the higher out of all of them including Merlin. The camera is showing close ups of the knight to give him more authority over merlin, shot reverse shot is also used in this to create conflict of the two and to try and show who is in more power than the other, in this scene I would say that the knight has more prominence than Merlin as he is to be shown as the higher class out of the two.

The fight between merlin and the knight begins this is then accompanied by fast past music to build up the tension and suspense between them, the scene gives you the feel of they are fighting to see who is the upper class. Low angles are used on the knight which gives him power over Merlin when the fight is commencing, this therefore means the camera is showing high angles on Merlin to show that the knight is better than he is and proving the overall upper class. Throughout this scene there is background noise of chains and animals to ensure the lower class setting as well as the intense fighting that is taking place. As Merlin gains some power over the knight there are close ups to him to show him doing so as well as lower angles to give him that authority, this is soon reversed when Merlin’s back is turned and the knight wins back his power, with each hit of the broom the music is in time to show the power of each swing against Merlin. There is a close up between Merlin and the Knight at the end of the clip as there is more dialogue, however you see more of the knight than you do of Merlin this shows he has won the battle of who has the greater power. The editing also includes fast cuts to get between the fighting shots easily and to keep in time with the fast pace music that is behind them.

In conclusion between the use of MES and camera angles it is apparent that Merlin is the lower class to the Knight, as he has more high angles on him and is dressed differently to the knight. However in contrast to that Merlin has more shots overall as he is to be the main example of the class difference.

Mock Exam Essay - Rosie

Camera -Pans the set - Close-ups - Sharp zoom onto object - Shot-Reverse-Shot - Erratic - Fast paced - High angled over merlin after defeat showing power in the upper class character, Merlin appears vulnerable. -

Mise En Scene -          Costume -          Merlin, ragged, unclean, tatty, low class attire, scruffy hair -          Royalty, armour, full length expensive looking dress, a symbol of wealth, handsome, well looked after, pride in appearance, tidy -          Costume gives away their status and class by one glance. -          Behaviour -          Royalty characters consider themselves superior, looks down on Merlin, authority and in control -          Body Language -          Merlin – apologetic, nervous, cocky, more in control in a familiar environment, answering back, timid, won’t admit defeat, uneasy, stands up to royalty, loses. -          Uses magic to stall his opponent showing his power -          He is a ‘nobody’ without his magic, we assume is he didn’t have that power, he’d be a peasant to himself and not just others

Sound -          Eerie at beginning , shouldn’t be there, element of being caught, shouldn’t be there, regarded as unimportant -          Fast paced and adventurous during the fighting scene, corresponds with the mood and description of the scene -          SFX – Male footsteps, trying to be quiet in order to kept concealed, rustling a slight give a way and risk as could be heard, female footsteps, farm animals, market ambience, ball and chain rattling, being swung, makes royalty appear a threat. -

Editing -          Match on action -          Quick -          Shot placed one after the other in short bursts, erratic, emphasis on the fight -          Beginning is slow, creepy, sneaky, sly, tiptoeing around -          Slow-motion on royalty -

In the beginning of the clip, Merlin is seen snooping around an extravagant establishment. Merlin is wearing tatty and basic clothing suggesting that he is less superior and in a lower social class to the people who own the property. This is evident by his tatty clothing and untamed hair to which viewers would assume that he is not wealthy. The editing of the first scene is slow paced to create a mystery about what he is there intending to do. His body language presents a sly look about him due to his un-easy facial expression and slow movements. The camera uses zooms to emphasis and draw attention to the objects in which he picks up. The soundtrack over the top of this is eerie and creates a tension between Merlin and the location as we assume he is not supposed to be looking around in that way and could run the risk of being caught by someone of higher class. The sound effects used in this scene like his rustling creates even more tension as one accidental loud noise could lead to him being caught doing something he shouldn’t have. The sound of the female’s footsteps are also an aid to creating mystery and suspense as we understand that she is walking towards Merlin getting closer and closer by the footstep. When approached by the woman, she is wearing a long purple gown and has her hair neatly placed, purple could be chosen for its symbol of royalty. She appears to take pride in her appearance and her attire would make one assume that she is a wealthy, upper class individual. As the woman gets closer and closer to Merlin, the soundtrack intensifies progressively ending in a climax as he is caught clutching the book. Merlin becomes on edge and nervous at her arrival and he becomes more uneasy, noticeable by his stutter of speech and shifty movements. The editing in this scene is slow and gives an eerie feel due to its gradual and smooth pans. It appears that Merlin, being of lower social class is aware of the fact that he is out of his comfort zone and place in such an environment.

When we witness Merlin enter the market place, he slips into a more comfortable, there are characters in similar attire to Merlin, showing that this is the place he fits in, with the lower class people. He overcomes his un-easy state and becomes comfortable with his surroundings. The sound effects of the farm animals suggest the type of job, if any, Merlin may obtain, the career symbolises his class and status as we can estimate the type of money he receives.  When Merlin faces his second conversation (shot in shot-reverse shot, showing that there is a relationship and conflict between the two characters, each of different social classes) he appears much more confident in the way he talks, though he is speaking to royalty, he challenges his stereotype and talks down to him and answers back to his snide remarks. He also challenges the stereotype in the fact that though he appears powerless, his use of magic enables him to appear more powerful, though no-one in the scene is aware of it. Though he is confident in the scene, he is still looked down upon by the upper class character as he considers himself superiority, in which he likes to be in control. Once challenged to a fight, the soundtrack intensifies, and both the camera and soundtrack become erratic, there are quick, fast-paced shots placed one after another, and the sounds are quick and threatening; for example the ball and chain swinging in the air which places superiority upon the upper class character once again as the sound is only present when he appears on screen. Merlin understands that his lack of power through social class is defeating him; however he uses his magic to stall his opponent and appears to be rebelling against the stereotype and remaining in control as he is still in his environment. At the end of the scene he notices that he has been noticed using his magic and admits defeat, therefor reinforcing the stereotype of upper class having more power than lower class. The camera provides a high angle shot of Merlin on the ground, making him appear vulnerable and less superior, returning to the uneasy Merlin that viewers witnessed at the start. 

Consumption Video Diary, Abbey.

Collage & Descriptions

 Under Class

·         Slobs

·         Lazy

·         Unemployed/On Benefits

·         Dirty

·         Poor

Middle Class

•  Content

·         Generously Paid
·         Comfortable

•  Good at what they do
• Sensible 

 Upper Class

·         Posh

·         Obnoxious

·         Rich

·         Snobby

·         Pretentious  

Working Class

Average

·         Plain Jane

·         Hard Working

·         ‘Normal’

·         Underpaid