Mash Up Final Product.

Mash Up Music Project, Promotion Evidence.

Madeon

Homework - Production, Distribution, Exchange/Exhibition

1&2) Production 
Production involves the creation of the media product and is the responsibility of the production company - the label at the bottom of the chain.
- This includes all post production, production and post production processes.
- Before that, the writer/artist/producer must find finance for an album - which may come from a parent (umbrella) corporation.

Distribution
- Record labels are responsible for prints and marketing.
PRINT - Produces physical copies of an album for release and finding the exhibitors/retailers to sell the album.
MARKETING - raising audience awareness and anticipation of a new release.
A distributor may:
- Be part of the same parent company as the production company.
- Have a long term arrangement with a production company and provide financial assistance for many of their productions.
- Provide financial assistance for a single track/ album by that production company/record label.
-Acquire a record after it has completed production.

Exhibition
Exhibition has taken many forms:
HOME - the distributor is paid by the company who is selling the media. eg. HMV
iTunes - Amazon - Spotify - YouTube 
- An album is often exhibited through non-profitable means. This is how institutions encourage their audiences to buy their media eg. adverts, radio, tv, music videos.

3&4.)





5.)



Production:

Distribution and Marketing:

Exchange:

The Gang - Pitch

Representation of social class – Merlin, Abbey Boutell.

Representation of social class – Merlin.

At first you see Merlin snooping around in a castle like building, when he enters the room there are close ups on him and the objects he is looking at to show some significance to the audience, by the way he is dressed and the surroundings around him you can tell he is not supposed to be there. He is of lower class as when he is found by a woman their clothing is different, she is fitted with an elegant dress where as he is dressed in what looks like rags. There is shot revers shot used in the conversation between the woman and Merlin, this could be used to show conflict of the conversation as she is the one questioning him as to what he is doing. As he leaves there is a wide shot of him walking down the steps of the large building this then shows his lower class as the few people walking around him are dressed in more elegant things, it also shows the space in which the owner of the building has making him look like he is less than them. The music throughout is somewhat mysterious as you’re not sure what he is doing there as it is quite apparent that he is not supposed to be there, the footsteps that approach in the background echo which contributes to the mass space around him. The cuts used are more slow pace as it’s not an upbeat scene, they flow into one another to make the shots cleaner and so that the pace and story is not lost.

As Merlin is walking the scene changes to what looks like a village, this village is run down the buildings have bit missing and its set up as a market, you can see by those in the background that is this more of a setting for Merlin as they are dressed similarly to he is. Social class is shown by it being set in a farm like environment with having farm animal sound in the background as well as market stools and hay. This is clearly somewhat of a lower class setting to the castle as the appearance and sounds are much different, the footsteps are not heard whereas in the castle you can hear the echo of footsteps, it shows that they live more like animals than those of higher class, the housing layout is much different from those in the castle.

As Merlin is in this setting he is spoken to by someone that looks like a knight, this is showing through the clothing he wears, he wears a suit of armour whereas Merlin is still just in rags. This knights power is shown by having him in a group of other soldiers the composition of this shows that he is the higher out of all of them including Merlin. The camera is showing close ups of the knight to give him more authority over merlin, shot reverse shot is also used in this to create conflict of the two and to try and show who is in more power than the other, in this scene I would say that the knight has more prominence than Merlin as he is to be shown as the higher class out of the two.

The fight between merlin and the knight begins this is then accompanied by fast past music to build up the tension and suspense between them, the scene gives you the feel of they are fighting to see who is the upper class. Low angles are used on the knight which gives him power over Merlin when the fight is commencing, this therefore means the camera is showing high angles on Merlin to show that the knight is better than he is and proving the overall upper class. Throughout this scene there is background noise of chains and animals to ensure the lower class setting as well as the intense fighting that is taking place. As Merlin gains some power over the knight there are close ups to him to show him doing so as well as lower angles to give him that authority, this is soon reversed when Merlin’s back is turned and the knight wins back his power, with each hit of the broom the music is in time to show the power of each swing against Merlin. There is a close up between Merlin and the Knight at the end of the clip as there is more dialogue, however you see more of the knight than you do of Merlin this shows he has won the battle of who has the greater power. The editing also includes fast cuts to get between the fighting shots easily and to keep in time with the fast pace music that is behind them.

In conclusion between the use of MES and camera angles it is apparent that Merlin is the lower class to the Knight, as he has more high angles on him and is dressed differently to the knight. However in contrast to that Merlin has more shots overall as he is to be the main example of the class difference.